About Paul Allen
I’m an independent brand strategist based in London with 18 years’ experience working across a wide range of brand and communications challenges, from positioning and narrative development to brand architecture, integration and change.
I’ve partnered with global corporates, scale-ups and PE-backed businesses, as well as leading London agencies. My focus is always on connecting brand strategy directly to business strategy. I help leadership teams clarify story, structure and decision-making so that brand becomes a framework for growth not just a marketing exercise.
Services
My work connects business strategy with brand strategy creating clarity, coherence and commercial impact.
Strategy & Narrative
Brand strategy, positioning, narrative development and messaging frameworks.
Focus: Clarifying what the business and brand stands for, what it’s trying to achieve, and how it shows up in the market.
Outcomes: Clear, coherent stories that connect commercial ambition with audience need and market opportunity.
Architecture & Integration
Brand architecture, portfolio structure, integration after investment or change.
Focus: Bringing structure and simplicity to complex brand portfolios and ensuring alignment between leadership, teams and markets.
Outcomes: Stronger equity, faster decision-making and consistency across the organisation.
Systems & Delivery
Brand frameworks, toolkits, playbooks and decision-making systems that help teams implement strategy.
Focus: Turning strategic thinking into practical tools that guide design, marketing and communications.
Outcomes: Efficiency, confidence and coherence in how the brand is delivered day to day.
Agency Connections
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